The mark is forty.A one-person studio that builds products worth using.

Fortymark treats every release like a real product team would: define the standard, measure against it, ship only what earns its place.

Fortymark is a one-person studio. No team. No investors. No roadmap set by committee. Every product is built and shipped by one person, end to end.

The name comes from the forty-yard dash, one measured standard. Fortymark builds and publishes its own products first. Outside work is considered only when the fit is clear and the standard holds.

Portfolio

iPhone 17 Pro device frame

Breach

iOS Adaptive Workout Tracker

A program that rebuilds itself every week.

Breach is a structured training app for lifters who have stopped progressing on a fixed template. Choose a Push-Pull-Legs, Upper/Lower, or Full Body program, log every set in Gym Mode, and let Adaptive recalibrate next week's program from what you actually logged. Currently in private beta on iOS.

No AI. Rebuilt from what you actually logged.

Learn more →Private beta · iOS
Hipelife website shown on an iPad with featured articles on training, nutrition, and lifestyle.

Hipelife

Fitness & Nutrition Content

Serious about fitness. Realistic about life.

Hipelife publishes practical, evidence-informed articles on training, nutrition, and lifestyle, plus free tools like a macro calculator and meal planner, for busy adults who want realistic guidance instead of hype. Not medical advice.

Practical advice, not empty promises.

Standard

Every product has to earn its place.

Every Fortymark product is held to a single standard: would we keep using it ourselves? That means fast, focused, and built without bloat. No dark patterns. No upsell triggers. No features added to pad a changelog.

Built to a standard we'd use ourselves.

Philosophy

Built to inform.

Most software is built to motivate. Fortymark is built to inform. The premise is simple: measure first, then improve. The work is to record what happened, show it plainly, and stay out of the way.

We do not build for the casual user. We do not optimize for retention tricks or streak counters. We build for people who already know their numbers and want products worthy of that seriousness. Every feature earns its place by helping people understand where they stand.

Contact

Send a note.

Use the form for a direct note to Fortymark. For product-specific support, use the contact path on that product site.